Project · Consulting
WooCommerce
Freelance consulting on high-scale storefronts — performance, checkout, and conversion architecture.
Ecommerce operator · Est. long-term
Building brands
people love.
Abbrevia creates and operates premium direct-to-consumer ecommerce brands — with obsessive attention to product, experience, and the long compounding work of sustainable growth.
15+
Years operating
4%
Avg. conversion rate
+60%
AOV uplift
8%
Churn floor
About Abbrevia
An ecommerce operator focused on brands built to last.
We build and operate direct-to-consumer brands with obsessive care for every stage of the customer journey — from selecting products that genuinely solve problems, to logistics, support, and long-term retention. We don't run campaigns. We run companies.
Long-term brand building
We operate on the horizon of decades, not quarters. Compounding beats novelty.
Customer-first philosophy
Every decision is made through the eyes of the customer. Trust is the product.
Technology-driven
Automation, AI, and data are woven into every part of how we operate.
Experience
15+ years operating at the edge of modern ecommerce.
Our founder's freelance consulting and ecommerce project work spans platforms and brands that shaped the last decade of D2C — with lessons carried into everything Abbrevia builds today.
Project · Consulting
Patagonia
Ecommerce project work supporting operations and customer experience for a category-defining brand.
Project · Consulting
Zalando
Consulting engagements across merchandising and platform initiatives at European retail scale.
How we build brands
A quiet, compounding operating system.
01
Customer Obsession
Everything starts with solving real customer problems — deeply, and better than anyone else in the category.
02
Operational Excellence
Optimized logistics, fulfillment, inventory, and customer support engineered as a single, quiet system.
03
Technology First
Continuous implementation of modern ecommerce technology, automation, AI, and data-driven optimization.
04
Continuous Improvement
Every detail is measured, tested and refined. The work is never finished — that's the point.
Operations
The unseen work that customers feel.
Fulfillment, inventory, support, returns — the parts of a brand nobody talks about, but everyone remembers.
Performance mindset
Numbers we hold ourselves to.
Performance isn't a headline — it's the outcome of the operating system. These are the ranges we plan, forecast, and operate against.
15+
Years experience
Operating across platforms and categories since the early D2C era.
4%
Consistent conversion
Sustained conversion rates in categories where 2% is the norm.
+60%
Avg. order value
Increases from merchandising, bundling, and post-purchase design.
8%
Churn floor
Retention rates achieved on subscription-driven programs.
Partner with us
Built exceptional products? Let's grow together.
Abbrevia actively seeks partnerships with established manufacturers creating outstanding products that genuinely improve people's lives. We bring the ecommerce operating system — you bring the product.
Category
Health
Category
Sports
Category
Home Care
Category
Personal Care
- Ecommerce expertise
- Operational excellence
- Customer acquisition
- Long-term brand building
- International growth
Our values
What we hold constant.
Customer Obsession
We make every decision through the eyes of our customers.
Continuous Improvement
Every process can become better. So we make it better.
Technology Leadership
We continuously adopt modern technologies to create competitive advantages.
Happy Employees, Happy Customers
Great customer experiences begin with empowered teams.
Contact
Let's talk.
We reply to every message personally. Tell us what you're building — or what you'd like us to help build.
- Phone
- 505-225-9932
- Address
- 1209 Mountain Road Pl NE
Suite R
Albuquerque, NM 87110
United States